![]() ![]() Repeat customers and word-of-mouth marketing have been the top drivers of growth for Zappos, which today exceeds $2 billion in annual revenue. Thus, under the leadership of Hsieh, Zappos smartly put their money on word-of-mouth marketing, figuring that satisfied customers would both repeatedly buy and share Zappos with their friends. (Some ways that Zappos prioritizes customer satisfaction include surprise, complimentary shipping upgrades for loyal customers, and making the return and exchange process as easy as possible.) According to Hsieh, Zappos decided to “take most of the money that would have spent on paid advertising…and instead invest it into the customer experience, and let customers do the marketing for. Rather than focusing primarily on paid advertising, Zappos makes customer satisfaction a priority- as CEO Tony Hsieh puts it, they’re “a customer service company that just happens to sell shoes.”įrom the beginning, Zappos has spent a large amount of its marketing budget on fostering extraordinary customer service, and very little on ads. Keeping your customers satisfied encourages them to share your brand with friends, a strategy Zappos knows well. Word-of-mouth strategy: Keeping customers satisfied So how can you get your customers talking? Check out how these 11 brands have successfully used word-of-mouth, including the major strategies they’ve used to get everyone talking, so you can gather some ideas for your own business. Simply put, word-of-mouth occurs when your customers spread the word about your brand to their friends-and this promotes your brand at no cost to you.īut word-of-mouth can be unpredictable. So, if you’re trying to figure out the best way to acquire new customers, promoting word-of-mouth marketing from your existing customers is a smart decision. And 83% of Americans say that word of mouth recommendations from people they trust to make them more likely to purchase a product or service. Read our Freedom App review.A majority 92% of consumers trust recommendations from their friends, family, and peers more than any other form of marketing. ![]() Writers can use them to cut access to social media, the news, and email while writing. I also recommend using web blocking software like Rescue Time or Freedom to prevent distractions. Need help focus on your writing? Why not use the Pomodoro Technique to write? If you are a Mac user or blogger, you should certainly check out Byword, as well! I’m a personal fan of iA Writer’s intelligent checking options, but not everyone will want to pay that much for a simple writing app. My top picks for distraction-free writing apps that help you focus span from free options to a variety of price points based on what you are looking for! Different options will appeal to different writers, rather you are looking for maximum minimalism, code-friendly options, the best choices for blogging, and more. Final Word About Distraction Free Writing Apps I picked these apps based on price, functionality, and usability. Along with other writers, I test new features by writing and editing checking articles, book chapters, and blog posts with them too. I regularly update this round-up of distraction-free writing apps as new ones are released or the current ones evolve. We update this round-up of distraction-free writing apps regularly too. I use these types of software regularly to focus on my work. Writing software, including the apps in this round-up, forms a key part of my workflow for non-fiction. I’m also a best-selling non-fiction author, a trained journalist, and a copywriter. I’ve written and published dozens of articles for newspapers, magazines, and online publications including Forbes and Lifehacker. Contains some extraneous features like a web browser.
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